ELECTRONIC MEDIA AND CHILD BEHAVIOUR

Abstract

In today’s society, electronic media are thoroughly integrated into the fabric of life, with television, movies, videos, music , video games, and computers, central to both work and play. While these media outlets can provide education and entertainment to children, many researches are concerned with the negative impact electronic media is having on children. Media is used as a third parent or servant. Lot of aspects are important related to media exposure and child behavior. Media exposure affects the neurodevelopment, nutrition and health and academic achievements of the child. Parent education plays an important role in the behavior modification of the children.